50
molecule 01 parfum
Worth a lookShows low returns (1.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great291.35avg incumbent reviews — the moat a new listing must climb
Avg price
Great€79.05avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good€17.55–€151.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€260K€260K/yr · 145K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price