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modellierwachs
Skip itSoft demand (-40.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Review moat
Great237.05avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€9.75avg listing price — sweet spot $15–$100
Price range
Bad€6.72–€16.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€31K€31K/yr · 28K searches
Growth
Bad-40.8%90-day search growth — must beat 0% to launch