51
mini parfum
Worth a lookShows low returns (0.9%), but weak search conversion (0.9%) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible€28.90avg listing price — sweet spot $15–$100
Price range
Great€5.86–€72.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,234.22avg incumbent reviews — the moat a new listing must climb
Market size
Okay€123K€123K/yr · 468K searches
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier