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mickey mouse ohren
Skip itSoft demand (-56.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good614.73avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€6.13avg listing price — sweet spot $15–$100
Market size
Bad€26K€26K/yr · 130K searches
Growth
Bad-56.9%90-day search growth — must beat 0% to launch
Price range
Bad€3.79–€11.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier