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medicube collagen night wrapping mask
Skip itSoft demand (-26.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Good€13.58avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€2.52–€27.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,490.41avg incumbent reviews — the moat a new listing must climb
Market size
Okay€112K€112K/yr · 147K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-26.6%90-day search growth — must beat 0% to launch