49
matt paste
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€4.05–€33.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€220K€220K/yr · 208K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,976.45avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.10avg listing price — sweet spot $15–$100
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand