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mason pearson haarbürste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great€16.07avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good€6.41–€25.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€101K€101K/yr · 92K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad20,484.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand