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make up mousse
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Good+59.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€3.04–€24.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,207.9avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€9.72avg listing price — sweet spot $15–$100
Market size
Bad€22K€22K/yr · 74K searches
Brand share
Bad100%top-5 brand share — brand-locked demand