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Skip itSoft demand (-63.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great€18.42avg listing price — sweet spot $15–$100
Price range
Good€6.76–€38.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Market size
Good€491K€491K/yr · 463K searches
Review moat
Okay3,991.77avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-63.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand