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60

locken shampoo

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 45Growth 25Conversion 70Competition 67Returns 99Price range 80Avg price 71Brand share 56Review moat 69Quality gap 63

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Price range

Great€2.92–€66.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€14.56

avg listing price — sweet spot $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good730.71

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Market size

Okay€239K

€239K/yr · 258K searches

Growth

Bad-0.2%

90-day search growth — must beat 0% to launch

Search terms