50
lippenstift
Worth a lookShows low returns (0.6%), but soft demand (-20.2% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Market size
Okay€171K€171K/yr · 1.2M searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Price range
Bad€2.38–€18.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad10,639.98avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€6.97avg listing price — sweet spot $15–$100
Growth
Bad-20.2%90-day search growth — must beat 0% to launch