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lipgloss
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Market size
Good€435K€435K/yr · 5.1M searches
Review moat
Okay1,503.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Avg price
Bad€3.96avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€0.97–€12.49cheapest to priciest tracked listing — scored on the share inside $15–$100