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lipgloss selber machen
Skip itSoft demand (-34.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€24.19avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great276.86avg incumbent reviews — the moat a new listing must climb
Price range
Great€6.46–€59.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad€38K€38K/yr · 70K searches
Growth
Bad-34.0%90-day search growth — must beat 0% to launch