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lip butter
Skip itSoft demand (-46.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€2.96–€20.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,438.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad€74K€74K/yr · 225K searches
Avg price
Bad€6.18avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-46.4%90-day search growth — must beat 0% to launch