51
lidschatten palette
Worth a lookShows low returns (0.4%), but soft demand (-22.1% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great€3.55–€67.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€142K€142K/yr · 1.0M searches
Avg price
Okay€9.41avg listing price — sweet spot $15–$100
Review moat
Bad6,672.41avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.1%90-day search growth — must beat 0% to launch