54
lavendelspray
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.44–$16.01) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+41.2%90-day search growth — must beat 0% to launch
Review moat
Okay1,912.06avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€9.41avg listing price — sweet spot $15–$100
Market size
Okay€117K€117K/yr · 149K searches
Price range
Bad€2.44–€16.01cheapest to priciest tracked listing — scored on the share inside $15–$100