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kreppeisen für die haare
Skip itSoft demand (-31.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€24.15avg listing price — sweet spot $15–$100
Price range
Great€11.60–€49.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay2,223.2avg incumbent reviews — the moat a new listing must climb
Market size
Okay€178K€178K/yr · 261K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.6%return rate — above 5% kills the launch gate
Growth
Bad-31.9%90-day search growth — must beat 0% to launch