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korean skincare
Worth a lookShows low returns (0.2%), but weak search conversion (1.4%) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Market size
Good€584K€584K/yr · 3.1M searches
Avg price
Good€13.57avg listing price — sweet spot $15–$100
Price range
Good€4.69–€27.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad17,488.45avg incumbent reviews — the moat a new listing must climb