44
korean make up
Skip itSoft demand (-21.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€11.55avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay€120K€120K/yr · 405K searches
Review moat
Bad4,455.68avg incumbent reviews — the moat a new listing must climb
Price range
Bad€5.04–€17.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.5%90-day search growth — must beat 0% to launch