51
kopfhaut peeling
Worth a lookShows low returns (0.1%), but soft demand (-26.5% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good523.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay€1.22–€28.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.62avg listing price — sweet spot $15–$100
Market size
Bad€51K€51K/yr · 112K searches
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand