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kolonya
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good857.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€6.39–€29.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.61avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Market size
Bad€65K€65K/yr · 127K searches
Brand share
Bad95%top-5 brand share — brand-locked demand