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koleston 9/0
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Good€6.52–€33.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.82avg listing price — sweet spot $15–$100
Growth
Good+26.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,016.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad€39K€39K/yr · 17K searches
Brand share
Bad100%top-5 brand share — brand-locked demand