40
koleston 7/0
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Good€11.99avg listing price — sweet spot $15–$100
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€5.28–€20.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€120K€120K/yr · 80K searches
Review moat
Bad4,043.89avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand