35
koleston 5/0
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay€11.18avg listing price — sweet spot $15–$100
Price range
Okay€6.52–€21.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Review moat
Bad7,336.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad€64K€64K/yr · 37K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand