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51

koffein shampoo

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 65Growth 15Conversion 55Competition 43Returns 99Price range 58Avg price 78Brand share 0Review moat 65Quality gap 73

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great€16.09

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good€626K

€626K/yr · 857K searches

Review moat

Good889.64

avg incumbent reviews — the moat a new listing must climb

Price range

Good€5.27–€28.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-19.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

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