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keratin haarmaske
Skip itSoft demand (-31.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great€18.56avg listing price — sweet spot $15–$100
Price range
Good€5.53–€36.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Okay€229K€229K/yr · 266K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,142.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-31.7%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand