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katzenohren
Skip itSoft demand (-79.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Great40%top-5 brand share — no brand owns this niche
Review moat
Great105.43avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good3.0%return rate — above 5% kills the launch gate
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay€9.38avg listing price — sweet spot $15–$100
Market size
Okay€109K€109K/yr · 402K searches
Price range
Bad€2.88–€18.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-79.7%90-day search growth — must beat 0% to launch