45
horns
Skip itSoft demand (-58.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible45.51avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Price range
Good€4.92–€120.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€14.06avg listing price — sweet spot $15–$100
Returns
Bad6.6%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€12K€12K/yr · 92K searches
Growth
Bad-58.4%90-day search growth — must beat 0% to launch