30
herz haarreif
Skip itSoft demand (-98.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible11.29avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Bad€5.07avg listing price — sweet spot $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad€34K€34K/yr · 66K searches
Growth
Bad-98.0%90-day search growth — must beat 0% to launch
Price range
Bad€4.12–€6.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier