55
herren shampoo
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Market size
Okay€271K€271K/yr · 493K searches
Review moat
Okay2,395.58avg incumbent reviews — the moat a new listing must climb
Price range
Okay€1.48–€24.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad€6.04avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand