56
henna
Launch itA $883K/yr market growing +56.3% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Market size
Great€883K€883K/yr · 1.9M searches
Growth
Good+56.3%90-day search growth — must beat 0% to launch
Review moat
Good621.91avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad€8.72avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad€5.10–€15.28cheapest to priciest tracked listing — scored on the share inside $15–$100