51
handcreme
Worth a lookShows low returns (0.1%), but soft demand (-26.9% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Market size
Good€545K€545K/yr · 1.4M searches
Review moat
Okay1,846.38avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay€1.05–€19.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€5.95avg listing price — sweet spot $15–$100
Growth
Bad-26.9%90-day search growth — must beat 0% to launch