37
handcreme spender
Skip itSoft demand (-41.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Good831.65avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.34avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay€3.14–€19.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€95K€95K/yr · 100K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-41.3%90-day search growth — must beat 0% to launch