37
hairstrait
Skip itSoft demand (-37.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great€94.60avg listing price — sweet spot $15–$100
Review moat
Good959.96avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay€26.65–€323.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€94K€94K/yr · 79K searches
Returns
Bad7.0%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-37.0%90-day search growth — must beat 0% to launch