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hair tonic
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Great€16.04avg listing price — sweet spot $15–$100
Review moat
Good1,109.84avg incumbent reviews — the moat a new listing must climb
Price range
Good€9.21–€23.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Market size
Bad€84K€84K/yr · 67K searches
Brand share
Bad98%top-5 brand share — brand-locked demand