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haarturban
Skip itSoft demand (-15.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.74avg listing price — sweet spot $15–$100
Market size
Okay€120K€120K/yr · 319K searches
Review moat
Bad5,243.17avg incumbent reviews — the moat a new listing must climb
Price range
Bad€6.80–€17.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.1%90-day search growth — must beat 0% to launch