52
haargel
Worth a lookShows low returns (0.1%), but soft demand (-4.4% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good€2.17–€32.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€328K€328K/yr · 411K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Review moat
Bad6,801.21avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€8.13avg listing price — sweet spot $15–$100