50
graue haare
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Great€16.42avg listing price — sweet spot $15–$100
Price range
Good€7.66–€24.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€342K€342K/yr · 232K searches
Review moat
Okay3,193avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand