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glow drops
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good689.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay€3.59–€25.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay€11.18avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad€59K€59K/yr · 145K searches
Brand share
Bad100%top-5 brand share — brand-locked demand