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glossing haare
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good€340K€340K/yr · 839K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Price range
Okay€5.50–€22.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€9.51avg listing price — sweet spot $15–$100
Review moat
Bad4,254.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand