47
glitter gel
Skip itSoft demand (-52.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,184.07avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad€7.47avg listing price — sweet spot $15–$100
Market size
Bad€17K€17K/yr · 59K searches
Growth
Bad-52.9%90-day search growth — must beat 0% to launch
Price range
Bad€3.68–€13.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand