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50

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Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 86Growth 22Conversion 69Competition 43Returns 99Price range 50Avg price 50Brand share 13Review moat 16Quality gap 30

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Great€1.5M

€1.5M/yr · 1.9M searches

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good€12.00

avg listing price — sweet spot $15–$100

Price range

Good€3.14–€26.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.8%

90-day search growth — must beat 0% to launch

Review moat

Bad19,699.43

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad95%

top-5 brand share — brand-locked demand

Products