50
foundation color changing
Worth a lookShows low returns (0.1%), but a small market ($57K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great31%top-5 click share — an open shelf
Price range
Good€4.01–€44.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,267.09avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.02avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
Market size
Bad€57K€57K/yr · 180K searches