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festes shampoo
Skip itPrices mostly outside the sweet spot ($2.05–$14.87) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good583.08avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad€7.95avg listing price — sweet spot $15–$100
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Market size
Bad€48K€48K/yr · 151K searches
Price range
Bad€2.05–€14.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand