45
face mist
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Great+72.7%90-day search growth — must beat 0% to launch
Avg price
Good€12.51avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Price range
Okay€6.17–€18.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,477.35avg incumbent reviews — the moat a new listing must climb
Market size
Bad€31K€31K/yr · 114K searches