51
eyeliner
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($1.29–$15.89) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€326K€326K/yr · 740K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad15,206.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Avg price
Bad€5.24avg listing price — sweet spot $15–$100
Price range
Bad€1.29–€15.89cheapest to priciest tracked listing — scored on the share inside $15–$100