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erba pura
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great€99.64avg listing price — sweet spot $15–$100
Review moat
Good943.09avg incumbent reviews — the moat a new listing must climb
Market size
Good€551K€551K/yr · 258K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay€15.04–€294.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price