43
ems gua sha
Skip itSoft demand (-64.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€31.10avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great€11.73–€123.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good629.21avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay€169K€169K/yr · 108K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-64.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier