65
duschgel
Launch itA $1.1M/yr market growing +14.3% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Market size
Great€1.1M€1.1M/yr · 2.9M searches
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good€1.46–€28.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,601.46avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€4.67avg listing price — sweet spot $15–$100