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52

duft-sets

Worth a look

Shows low returns (0.3%), but weak search conversion (1.0%) keeps it on the watch list.

Market size 22Growth 18Conversion 12Competition 57Returns 98Price range 91Avg price 95Brand share 75Review moat 36Quality gap 76

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible€28.31

avg listing price — sweet spot $15–$100

Price range

Great€12.01–€72.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,860.46

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€86K

€86K/yr · 317K searches

Growth

Bad-14.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

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